The 5th Annual La Jolla Fashion Film Festival!

The beautiful city of La Jolla will once again play host to the 5th annual La Jolla Fashion Film Festival. This film and fashion event is known as the Cannes of fashion film! La Jolla will be the setting for distribution deals, fashion film production houses and director representation. Hundreds of filmmakers from around the […]...

How Social Media is Changing the Way We Shop for Homes in California

Social media is a huge part of our everyday lives. And now, it has made its way into real estate and home buying. According to the California Association of Realtors, their study found that more than 75 percent of homebuyers used some type of social media when searching for a home. This is up 52 […]...

The Scoop on La Jolla’s Street Names

As you drive around La Jolla, there are a lot of interesting street names throughout the community. Here is some history behind the names and how they came about. Land speculators George Heald and Frank Botsford decided to plan out what was then known as the La Jolla Park, CA subdivision in 1887.  These two […]...

Your Music Guide for La Jolla

Looking to hear some incredible music? La Jolla is home to some amazing talent. Here is a calendar for music playing at some of La Jolla’s favorite spots this weekend and through next week: FRIDAY, JULY 11 James Gossett, classic rock, 12 noon—> La Valencia Hotel Gabriel Aparicio, singer-songwriter, 4 p.m.—> Café -Bar Europa Tomcat […]...

The Real Reason Why First Time Home Buyers Hesitate to Buy

Many think that the Millennial generation struggles with purchasing their first home because they have too much student debt and are overwhelmed by the home buying process. In fact, this is not the case at all. There have been several recent studies indicating that the real reason first time home buyers hesitate going forward is […]...

9 Useful Tips to Save Around the House

These days, homeowners are getting creative and taking precautions to save money around their homes. From updating small appliances to doing simple do-it-yourself projects, most everyone can take advantage of inexpensive solutions that put more money in their pocket. Here are some valuable tips to save money around the house: 1) Smart Thermostats If you […]...

Propery Values up 6% in San Diego County

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Close to one million homes in San Diego County were assessed at 6 percent higher than last year, up to $433.4 billion, according to the County Assessor/Recorder/Clerk Ernest Dronenburg Jr. The announcement was made Friday and includes 985,000 taxable properties. Cities and school districts rely heavily on property tax revenue to pay for services. All eighteen […]...

New Businesses Coming to La Jolla!

Recently, there has been a lot of activity in the La Jolla Retail Marketplace. Many businesses are entering La Jolla Village to fill the void left by former retailers and restaurants. We thought we would give you an overview of the latest changes that have occurred and the ones that are in the works. These changes […]...

Spotlight on La Jolla: Bird Rock Coffee Roasters

The area of Bird Rock in La Jolla is known for being a tight-knit community where friends and neighbors know each other by first names. The owner of Bird Rock Coffee Roasters, Chuck Patton, should know. He’s lived here his whole life, growing up in Pacific Beach and teaching at San Diego City College until […]...

Best Summer Date Ideas Around La Jolla & San Diego

Summer has arrived and the weather is warm. There is no better place to spend it with your significant other than in San Diego! If you are looking for summer date ideas, here is a list of some of San Diego and La Jolla’s best offerings: Ride the Gondola If you are looking for the […]...