The Daniels Group is now affiliated with Christie’s International Real Estate, the only real estate network owned by a fine art auction house. Being affiliated with Christie’s gives The Daniels Group the ability to offer clients expansive marketing for their properties. The Daniels Group understands that their clients are looking for the best, whether its a work of art or real estate; and is dedicated to providing unparalleled service to their clients. Christie’s International Real Estate is dedicated to the marketing and sale of luxury homes all around the world. Their affiliation together will bring quality and prestige to the La Jolla Real Estate Market.
The Foundation of Christie’s International Real Estate
Drawing upon its success as one of the world’s oldest art auction houses, Christie’s pursued an innovative real estate venture in 1995. Integrating centuries of experience with a hand-selected network of talented brokers, Christie’s formed Christie’s International Real Estate to satisfy the lifestyle requirements of discerning clientele. The marketing of fine art and high-end properties proved to be a natural combination, resulting in a real estate marketing powerhouse driven by the passion and values of Christie’s and the local connections and expertise of seasoned brokers.
By cultivating this unique balance of worldwide scope with a personal touch, Christie’s International Real Estate has become the global authority on the effective marketing of distinctive properties, providing insightful advisory support along with sensitivity and intelligence. A finely tuned suite of services, and a commitment to the business philosophy established by Christie’s in 1766, define a brand based on trust, integrity, discretion, and excellence.
Exemplary service since 1766
Founded upon impeccable client service, the Christie’s brand exudes quality and prestige while honoring the traditional values upheld throughout its illustrious history. Established in London more than 240 years ago by James Christie, the auction house is currently one of the world’s leading art businesses.
Christie’s employs approximately 1,400 associates in 10 salerooms and 53 offices across 32 countries. Decorative arts, jewelry, interiors, photographs, and wine are among the 80 categories sold in the more than 450 sales held by Christie’s each year.
Garnering trust and loyalty from notable clientele, Christie’s sets the standard for memorable international art sales. In 2011, the sale of Elizabeth Taylor’s infamous collection of jewelry realized US156.8 million, making it the most valuable sale of jewelry in auction history.
As the auction house of choice for influential art connoisseurs and collectors, Christie’s is anticipating the future by organizing initiatives in emerging markets, as well as expanding auction categories and value ranges of sales.
Brilliant collaboration, global recognition
As the only luxury real estate company wholly owned by a fine art auction house, Christie’s International Real Estate holds an enviable position as an industry leader with intimate ties to one of the most respected names in the world. Leveraging a dynamic relationship with Christie’s allows for a remark- able depth of international exposure.
An innovative system of client introductions between Christie’s and Christie’s International Real Estate creates a mutually beneficial synergy between art and real estate, building a world-class platform for the highly targeted marketing of noteworthy properties.
Discerning buyers, attracted by the expertise and service of a well-known brand, discover the impressive offerings of Christie’s International Real Estate. In addition, sellers of high-end properties instantly access an established global network with powerful connections from which to market their home under the Christie’s brand.
Affiliate connections across the world
Christie’s International Real Estate maintains relationships with eminent real estate professionals who have substantial experience and knowledge integral to their area, from a desirable neighbor- hood down the street to a coveted destination across the globe. As the leading network of brokers dedicated to the marketing and sale of luxury residential properties, Christie’s International Real Estate and its Affiliated brokerages offer an incomparable level of service, global visibility, lead generation, and instant brand recognition.
Only the most accomplished brokers at the top of their markets are invited to join the network. If, after a rigorous vetting process, it has been determined that a company meets strict standards, they are awarded Affiliate status, entering into a formal contractual relationship. With this endorsement, Affiliates achieve access to proven marketing programs, worldwide services, and the expertise of the Christie’s International Real Estate regional management team.
The competitive advantage of being an Affiliate is enjoyed by more than 125 brokerages and 25,000 sales associates in 900 offices in over 40 countries. Through verified credibility and knowledgeable service, Affiliates create meaningful connections within their communities, earning esteem and significant recognition.
Global marketing to a cultivated audience
Building upon a brand with centuries of experience, Christie’s International Real Estate combines traditional marketing channels with cutting-edge strategies. Constantly evolving to meet the demands of the future, the marketing programs are an ingenious blend of new media and proven time-honored practices.
Directed toward an audience of distinguished homebuyers, affluent investors, and renowned busi- ness leaders, campaigns achieve results across diverse venues and approaches, including interactive applications, print, networking, and press coverage.
interactive The Christie’s International Real Estate website is a sophisticated resource attracting millions of worldwide visitors. The preferred portal for buyers and sellers across the globe, the site consistently ranks among the top results on major search engines. The average number of monthly page views surpasses one million. Access to an affluent audience is further enhanced by a direct link from www.christies.com, which brings in thousands of click-throughs each month.
Displaying the world’s finest properties through compelling web advertisements and videos, the site has active listings in well over 40 countries and currently showcases several hundred properties valued at more than US$10 million.
An advanced search function allows users to customize and save multiple property searches with ease. Property inquiries are forwarded directly to Affiliates, and users are immediately notified when a new post meets their individual search parameters. New listings and price-change alerts can be automatically sent to users daily, weekly, or monthly.
Christie’s International Real Estate magazine is available at newsstands, fine bookstores, fashionable hotels, private airport lounges, and Affiliate offices across the world. Distribution also includes mailings to Christie’s top clients and to important Christie’s auctions in such cities as Hong Kong, New York, Dubai, London, Milan, Geneva, and Paris.
Reaching more than 1,300 cities in 48 countries, the sleek full-color publication attracts tens of thousands of additional international readers through an enticing digital version. The magazine also presents creative marketing opportunities for property feature stories, custom covers, and personalized direct mailing.
Crafted for select estates, visually rich property brochures are distributed to more than 350 cities in 40 countries for prominent display in Christie’s salerooms and many of the global offices of the Affiliated real estate brokerages. The high-quality brochures find an audience with influential homebuyers, investors, and other prime prospects through display at these carefully targeted venues. Artfully designed with superb production values, the brochures articulate the splendid amenities and uncommon lifestyle opportunities presented by a property.
National and International Advertising
Properties advertised under the Christie’s name benefit from invaluable exposure and association with a well-known and admired brand. Strategically targeted to reach the world’s most qualified potential buyers, Christie’s International Real Estate advertising initiatives receive prominent placement in leading periodicals. Venerable publications include The New York Times, The Wall Street Journal, The Wall Street Journal International, Country Life, and Robb Report Collection.
Winning attention in acclaimed media outlets across the world, press strategies are expertly crafted by a savvy public relations team spanning the Americas, Europe, the Middle East, and Russia. Properties in the Christie’s International Real Estate portfolio are routinely chosen by influential publications as the subject of editorial features, lifestyle pieces, travelogs, business reports, and other articles.
Inventive solutions for rare properties
Truly extraordinary estates demand a visionary approach. The Bespoke Marketing Program elevates property marketing to new heights through superb execution, comprehensive implementation, personalized attention, and flexible opportunities.
Persuasive advertisements for prominent publications may be created, as well as brochures, website placements, videos and podcasts, microsites, and polished press initiatives on local, national, and international levels. In addition, Christie’s can bolster delivery with exposure during important auctions, as well as provide window and lobby displays, sale-catalog advertisements, promotional cards, and catered art events. Strategies are customized to deliver a quantifiable impact on the marketing of each property through the international scope of the Affiliate network and the precise targeting of specific demographics.
For offerings requiring extra sensitivity, unique Private Placement is a service within the Bespoke Marketing Program that provides valuable connections, skillful timing, and discretion. Prior to a public launch, properties are presented in a circumspect manner to draw attention through intimate relationships cultivated with top clients. Further introductions can be made to distinctive individuals according to buying trends, lifestyle requirements, and financial ability.
Developing the future
Development project marketing programs are specifically designed to launch and market residential, resort, and urban developments. Appealing to prosperous buyers around the world, these initiatives heighten interest through a global marketing platform combined with local connections. Informed assessments of the development are carefully undertaken prior to Christie’s International Real Estate’s participation, ensuring that the buyers can be confident of quality, service, and completion.
Consultation from the beginning assures that every aspect of each development is market driven and supported by a sound plan to generate sales through careful positioning and branding. A team of accomplished professionals from Christie’s and Christie’s International Real Estate adeptly collaborate on the successful execution of sales.
Christie’s International Real Estate provides access to a worldwide distribution network, a dynamic website, and other proprietary venues including Christie’s International Real Estate magazine and a global client base of qualified buyers.